Rising consumer demand for fish protein has driven aggressive fishing techniques. So far, regulations have been unable to cease unsustainable fishing practices. As a result, fish stocks are shrinking and there is a clear market need for sustainable supply. Additionally, heightened scrutiny on fishing methods, including aquaculture, has made sustainable sourcing a strategic imperative for retail and foodservice providers. This has led to renewed focus in the marketplace on more sustainable fishing methods. Pole and line fishing is accepted as the best, low-impact alternative.